Brand Identity Review The Humanist Society
Project Description
Work to be done to clarify our brand and identity both internally and externally.
Documents
Project Progress
75%
Project Timing
- Start
Jun 05 2024
- End
Jul 31 2024
Overall Project Completion
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20%
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60%
75%
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40%
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80%
Technical Changes
50%
Description
Technical changes include ensuring our primary domain (TheHumanistSociety.org) and all associated functions (donations, fee payments, etc) are properly branded.2/4 Completed Tasks
- Realign email addresses to @thehumanistsociety.org instead of @humanist-society.org as our primary domain. This includes creating "board@thehumanistsociety.org" (mailing list)
- Point all secondary domains to redirect to "thehumanistsociety.org"
- Investigate the possibility of re-branding the Convio.net pages which currently use the AHA donation backend system to take payment on our behalf. This may need to wait until after Articles and Bylaws have been changed.
- Review Socials - Which accounts do we need to create and ensure the correct people have admin access
Creative Changes
100%
Description
Does “Celebrating Life” as a slogan communicate well what we do? Is there a better phrase that encapsulates our mission and vision? I have been using "Serving Humanist Professionals since 1939" in the interim. We might continue with "Celebrating Life", change to a better slogan, or drop the slogan from our logo completely. One such suggestion so far is "Making Moments Matter". If visual branding changes, we need to be conscious of not replenishing physical media with old designs when we run out (letterheads, brochures, etc). Sarah is handling all the graphic design.2/2 Completed Tasks
- Decide on the slogan (stay/go/change)
- Generate new digital assets
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